JOHN CAPLES TESTED ADVERTISING METHODS PDF

Published for the first time in — way before anyone ever imagined the Internet, let alone marketing 2. Actually, scratch that. Here they are. Shocker, huh? As if to underscore this point, Caples starts off by observing that more than one fifth of his book deals exclusively with how to write headlines.

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Start your review of Tested Advertising Methods Write a review Jan 22, Sjur Reinsnos rated it really liked it This is a book that you really have to read a few times to get it into your head, because there are so much info, so many details that can be hard to grasp, so i will have to read it more times. The book has a lot of information about headlines and how to use head lines in advertising and also how headlines have been used before by the masters of advertising.

There are also written about the great importance of testing your ads, and how important it is to put enthusiasm into your marketing This is a book that you really have to read a few times to get it into your head, because there are so much info, so many details that can be hard to grasp, so i will have to read it more times. There are also written about the great importance of testing your ads, and how important it is to put enthusiasm into your marketing efforts.

The book in it self is a resource you can come back to and read again and again. I wonder where this book was when I went to ad school.

John Caples shows you 31 ways to write headlines, 3 classes of succesful headlines, 17 ways to test your ads, the 4 best appeals you ad should have, and much much more. If you have a business or you work with marketing, just go read this book.

May 14, Don Sevcik rated it it was amazing Many have said it take reads at a minimum to begin to absorb what is being said here. Timeless advice on advertising, but crucial for copywriters and anybody trying to move product. He stresses the technical testing side as much as he does the principles and fundamentals. So you get a balanced view on both sides, and how they relate. In order to grow, you must study Many have said it take reads at a minimum to begin to absorb what is being said here.

In order to grow, you must study and surround yourself with people far wiser than you. This book is mandatory in your learning arsenal.

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